Elevated undies & swim essentials ethically produced in Medellín, Colombia.

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Mai was my first job. It is one of those brands you don't find very often, the kind that steals your heart from the very first moment and, if you're lucky enough, will get you to extraordinary self knowledge and professional growth. 

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It was my home for 2 years. A safe place where I was given the very special gift that is creative freedom. I explored different fonts, layouts and color palettes, different ways to connect with our audience through fun concepts and a fresh, yet warm copywriting. I poured my heart out, mostly in our email marketing campaigns. I enjoyed developing each one of them, as if they where stories to be told, to be remembered, so everyone who ever read us, will always have a piece of MAI heart. <3

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Copywriting + Graphic design: Melissa Spir

Photography: @Feseb